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Aims & Objectives

 Founders Statement  

“The charity exists to ensure future generations such as my daughter have access to the appropriate care and support, that services adhere to care quality standards and to inspire sustainable change in the perception and provision of maternal mental health services in the UK”


Aims & Objectives of the Joanne (Joe) Bingley Memorial Foundation

The foundation exists to inspire and motivate change within The Department of Health, the NHS, NHS Primary Care, and providers of Mental Health Services to ensure the full and complete implementation of the NICE guidelines on Post Natal Depression.

Our Aims are:

  • Raise awareness and de-stigmatise postnatal depression, by stimulating open discussion about the illness and its treatment.
  • Provide access to information and support to mums, dads, partners, families, and friends affected by postnatal depression.
  • Ensure patients know what should be available to them and Medical Services follow appropriate standards and guidelines.
  • Support research to examine the key risks and issues that affect sufferers from postnatal depression, and what can be done to help them.



  • Set up a Website and social media network to raise awareness of PND issues
  • Produced and distributed information & literature
  • Raised awareness through media campaigns & presentations
  • Training workshops and support tools for volunteer support groups and and health care professionals 
  • Investigated best practice and evidenced the gaps in the provision of care services
  • Connected with Members of Parliament & leading figures in Maternal Mental Health
  • Campaigned for improvements in the provision of services for Mums and their families
  • Supported and helped launch The Maternal Mental Health Alliance 



Depression is not a subject people want to talk openly about, or start a conversation about, but once someone else has presented them with the opportunity and given permission; then they feel free to speak

One of the most valuable things you can do is talk -  so go on talk and help someone.